Too Busy for Music, Just Give Me The Hook

There’s a new app out, and how do we describe apps? We compare them to others. It’s like Snapchat for music.

Of course, that description is misleading, like most of those “It’s like ______ for ______.” The application in question is called trbble and it’s about “social music discovery.” The idea is to share snippets of the songs you love. 42 seconds is the maximum amount that you are allowed to post. After all, this is about music discovery, not about getting your groove on. Of course, you don’t call it a snippet, you call it a trbble, because that’s how we do, in the age of marketing. The company, trbble, started in 2015 and recently just launched an Android app. While they are not on iOS at the moment, their website is mobile friendly. In my youth, I listened to radio stations to discover music, but I can’t remember the last time I listened to an actual radio station. Thus, I’m excited to find ways to discover new music.

Music sharing apps are the unobtainium of Silicon Valley. First, they all seem to get goofy names, like “unobtainium.” Secondly, the apps are incredibly rare because music labels and distribution companies all want their cut. Radio stations have to get licenses from ASCAP & BMI in order to publicly broadcast music. In a post Napster world, companies have a tremendous fear of piracy. So obtaining the kind of licensing rights to share music with friends is difficult at best.

Currently, trbble is using SoundCloud as the source of the trbbles people can share with friends. If you want to hear the entire song, you simply press the “Play full song button.” Obviously, that is a key option. You’d be really annoyed if you had to leave the application or the website to find the whole song. So why is 42 seconds the maximum that you make a trbble? I could have reached out and asked, but I like to think it is because it is the answer to life, the universe and everything. Yet, the grumpy old man in me has other questions.

Will The Next Generation Make Time To Read This Subheading?

The trbble discovery has me really confused about our culture’s obsession with brevity. Sure, nobody wants to watch a 2 hour Youtube video of me unboxing & reviewing a Doctor Who spatula. Even if I shared how to make omelettes that are bigger inside with the spatula, 2 hours is way too long. However, we’re really infatuated with bite-sized content. From gifs & Vine to Snapchat snaps and Twitter’s 140 character limit, we just don’t want to make the time for entertainment. Why is that? Is it because we want distraction, not pieces that make us think? Are we simply too busy to engage fully? As much fun as an opinion piece would be for my inner grumpy old man, I don’t think my superiors would appreciate it. If you’ve got ideas share them in the comments or on Facebook. We’d love to hear from you.