How to Achieve Sponsorship Loss: What We Can Learn from Ryan Lochte and the Court of Public Opinion

With seemingly the whole world (okay, maybe just the U.S. and Brazil) engrossed in the Ryan Lochte scandal, one of the dominos to fall on the swimmer’s formerly-silver head was the loss of sponsors. Which begs the question: How does an athlete get dropped by a sponsor? Based on recent years in which the likes of Adrian Peterson and Ray Rice went through the scandal carousel, we’re closer to an answer. 

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The Unique Abuse of Walking Onto a Division 1 Football Team

Imagine working for your favorite company for free. Now imagine that your job involves large amounts of physical activity, wearing heavy, protective gear, and being subjected to sudden outbursts of verbal abuse. Even if you loved the company, would you still do it? Welcome to the life of a college football walk-on.

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