How to Achieve Sponsorship Loss: What We Can Learn from Ryan Lochte and the Court of Public Opinion

With seemingly the whole world (okay, maybe just the U.S. and Brazil) engrossed in the Ryan Lochte scandal, one of the dominos to fall on the swimmer’s formerly-silver head was the loss of sponsors. Which begs the question: How does an athlete get dropped by a sponsor? Based on recent years in which the likes of Adrian Peterson and Ray Rice went through the scandal carousel, we’re closer to an answer. 

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